"BookTok" is the subcategory or subgenera of media from TikTok, it's mostly about books. Within, there are even more divisions going from classic literature to silly romance to childhood books we've all read. But by far, the largest group within BookTok is the romance readers. TikTok has affected the successes of many authors with its ability to gain mass amounts of attraction from all over to a book. For example, It Ends With Us by Colleen Hoover, The Love Hypothesis by Ali Hazelwood, The Cruel Prince by Holly Black.
Though there are other books that get popularized by TikTok that do not identify itself within the realm of romance, a majority of them are. With the main demographic being young women, BookTok finds itself saturating its books with the same story.
Over time, BookTok has gained the image of being mainly romance books with those common tropes like enemies-to-lovers. These type of books are engaging and quick, which makes it kind of obvious why they gain so much traction especially on a platform that caters mostly to women.
BookTok has no doubt been more of a community than a subcategory of media and it provides a space where people can talk "book" with each other. However, it has gained criticism for its lack of authenticity and superficial tropes that critics argue "get tired" quickly when repeated too much.
But, regardless of the criticisms and arguments against the community, BookTok has changed a whole generation and engaged countless readers. Its impact on the publishing industry is substantial and has been able to both lift up new authors and respect the classics.
No comments:
Post a Comment