As I sit down and cozy up next to a warm, crackling fireplace, a nice hot tea in my hand, and a warmly lit Christmas tree beside me, the first thought that passes my mind is, "I should watch a Christmas movie." As many do. But then, instead of imagining any normal kind of Christmas movie, I instead think about a Hallmark movie. It seemed that this company had perfectly seeped into the roots of the Christmas spirit as well as any other holiday with their bad movies and nondescript celebration cards found at any CVS or convenient store nearby. It's actually become so deeply rooted in specifically American culture to watch a classic romantic comedy directed and produced by the Hallmark producers that it's hard to imagine a full jolly experience without it.
So what's the secret? How did this company sink their claws into the hearts of all those jolly hearts? Even when so many fail and fail again to capture that spirit of a warm winter, Hallmark seems to be able to root and stabilize that often difficult-to-capture feeling. Over the last four decades, Hallmark started their tradition with cheesy and cliché movies. But along with that, they had also shaped everything from decorations to gift-giving. The network's 40+ annual Christmas movies often give the public a feeling of warm nostalgia and escapism to a world where everything is right in the end.
In many ways, Hallmark had not only provided a warm and fuzzy feeling in those in need of some holiday cheer but had also shaped the classic American Christmas holiday into something more than a religious celebration. Many love the cheesiness of Hallmark as it has helped to define and promote a vision of Christmas that emphasizes warmth, love, and the magic of the season—a vision that continues to resonate with millions every year.
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